Interim Director- Marketing Communications Department
Role Purpose
The Interim Director of Marketing Communications will lead, manage, and oversee all marketing, communications, branding, digital engagement, and PR functions of the British University in Egypt during the absence of the Chief Marketing Communications Officer (CMCO).
The post-holder will ensure continuity of operations, maintain the University’s brand integrity, support student recruitment cycles, and strengthen internal and external communications while ensuring all key projects, campaigns, and strategic deliverables remain on track.
Key Responsibilities:
Leadership:
- Act as the primary decision-maker for the department in the CMCO’s absence.
- Provide interim leadership and direction for all Marketing Communications functions, providing guidance, coaching, and operational leadership.
- Maintain alignment with the University’s strategic objectives, ensuring marketing and communication department support, branding, reputation building, stakeholder engagement and student recruitment
- Supervise planning and execution of major events, campaigns, open days, and university-wide initiatives, and monthly submitted progress reports to senior leadership.
- Ensure all ongoing departmental projects continue without interruption.
- Oversee departmental budgeting, procurement processes, and vendor coordination.
Marketing & Brand Management :
- Oversee the development and execution of marketing plans for university initiatives, student recruitment
- Ensure brand consistency across all digital, print, on-ground communication and production (brochures, adverts, videos, digital assets) meets university quality standards.
- Oversee content strategy for all digital platforms including website, social media, and campaigns.
- Manage market insights and monitor KPIs related to online engagement.
Media & Public Relations Communications:
- Manage relationships with media outlets, PR agencies, and external communication partners.
- Oversee preparation of press releases, official statements, speeches, and key corporate messages.
- Provide senior oversight for crisis communication and reputation management when required.
- Represent the University in public-facing events, media briefings, and communication-related engagements.
Internal Communications:
- Ensure consistent and timely communication across internal stakeholders including staff, students, and faculty.
- Strengthen internal communication frameworks and ensure message alignment.
Qualifications & Experience:
Essential:
- Bachelor’s degree in Marketing, Communications, Business, Media, or related field.
- 10+ years of progressive experience in Marketing & Communications, with at least 5 years in a senior leadership role.
- Demonstrated experience in managing large-scale marketing campaigns and complex communication portfolios.
- Proven ability to lead cross-functional teams in a fast-paced environment.
- Strong understanding of digital marketing, branding, PR, and crisis communications.
- Excellent leadership, interpersonal, and stakeholder-management skills.
Desirable:
- Experience in higher education, especially within international or British-model universities.
- Master’s degree preferred.
- Experience working with international stakeholders, accreditation bodies, or global media networks.
Key Competencies:
- Strategic thinking and planning.
- Leadership & team development.
- Excellent verbal and written communication.
- Digital marketing and analytics.
- Stakeholder management.
- Crisis communication and media handling.
- Creative problem-solving.
- High adaptability and resilience.
- Integrity and confidentiality.